Branding consultants, branding initiatives, branding integration matrix models… Just what is all this “Branding” stuff about and do I need to begin a branding effort?. Well. I have good news and bad news – you already have a brand -- the bad news is that you may not like your brand.

Your brand is your reputation. It is the first and lasting impression of your company, its products and services. Building your brand is less about inventing it and more about portraying it. A strong brand comes from a consistent message that always reinforces the good and valuable aspects of your company. Building a strong brand takes discipline, focus and a dedication to a consistent and frequent message. A bad brand is when each salesman has a different pitch, every brochure has a new and unique look, feel, and promise, and everyone has a different view about your company and the value it provides.

Building a good brand is not hard – it just takes time. The trick is having everyone marching to the same drum beat. The story has to be the same – from the 30 second elevator speech and the trade show pitch to the glossy messages in your brochures and your Chairman’s letter in your annual report.

The disciplines needed to build a good brand are the core competencies of Maloney Strategic Communications. We will work to help you determine what the various “brand” impressions of your company are, determine where the brand message is weak, and begin an integrated marketing communications plan where all your materials reflect your company’s standards.